The Influence of Advertising and Sponsorship

Throughout Porsche’s racing history, 911s with an “R” in their model designation were dreamt up by minds inside the building. Ferdinand Piëch of course gets credit for the 911R. A broad cast of characters – motivated by company chief Ernst Fuhrmann – devised the 911 RS Carrera 2.7. But while the idea for one of […]

An Embarrassment of Riches

With total production of Porsche sports car models hovering around a million examples, perhaps it’s not unexpected how much interest the six auction houses are lavishing on this make in mid-August at Monterey. Call it an embarrassment of riches, if you like, but if you are seeking a 356, 911, 959, Carrera GT or one […]

The Beginner’s Guide to Starting a Collection

How does a car collection happen? Can you actually control your collection or do your cars simply have a force of their own? Don Garlits One of the best racecar collections in the world got started because the family saved everything. Don Garlits said that his father was a pack rat and he simply followed […]

August Editor’s Note

The long-awaited Monterey “speed week” is here. For many, the only purpose is the racing at Mazda Raceway Laguna Seca in the Rolex Monterey Motorsports Reunion. For others, the variety of shows and concours – from Tuesday’s Concours on the Avenue in Carmel, through Thursday’s Tour d’Elegance, and Friday’s Quail: A Motorsports Gathering, and the […]